business focus

Why Vision to Action?

Our approach is based on experience

We love great theory and best practices but our approach is anchored in our own experiences of dealing with the sorts of challenges our clients are grappling with and from knowing what generally works (or doesn’t).

We provide a conceptual perspective

We look at all the functions in the business and how they interact with each other as a system. This provides our clients with a conceptual and objective view of their organization and what their priorities need to be to grow the business.

Our focus is on the problem

We want to make sure our clients are solving the right problems so we spend more time asking questions and listening to our clients pain points. We’re looking for the inherent strengths we can leverage, the blindspots we need to make conscious and the limits to growth we need to overcome.

We don’t sell pre-packaged solutions looking for a problem, we keep digging till we figure out what the problem is and solve that.

We utilize a data driven approach

We believe it is better to be right in decisions than it is to be right in opinions. So we work with our clients to let the data make the decisions and we ask the right questions to reveal the reality of what’s happening inside the organization’s ecosystem.

Sometimes its ugly, sometimes its satisfying but its mostly validating. Our clients are generally familiar with the picture but it takes someone else to hold up the mirror to see it clearly.

We reduce the complexity

As organizations scale in size, the degree of complexity within their system grows exponentially. There will be more people to manage, more SKUs or customers, more handoffs, more…emails!

The “ready, fire, aim” approach doesn’t work with this sort of complexity, it has to be managed and the organization needs structure. We help clients to create simple business rules and processes that will reduce the complexity in day to day operations that cause bottlenecks or failures.

We focus on sustainable profitability

Short-term thinking is the bane of many organizations pursuing profit at all cost. This works sometimes for some organizations but as the saying states its a short-term strategy and shouldn’t be the way the business is run.

We help leaders build resiliency into their organizations’ revenue streams so they are less vulnerable to new competitors or economic downturns.

Thinking with Clarity, Action with Purpose

There are no straight lines to success. It takes hard work, stumbling and sometimes failure before finally breaking through the dilemmas and challenges most small businesses have to face as they try to scale.

This is often a deeply frustrating and personally testing for the leaders who have to navigate the unknown and make difficult decisions where all the options suck. They are held accountable for the success of the business but they can’t control all the levers.

It can also be a tough and lonely journey. But if it’s successful, the rewards are substantial. Not just financial but also the joy of seeing something you’ve created and nurtured grow into a significant business. It happened because you made it happen.

Vision to action helps leaders of small businesses find their own lines to success and navigate the turbulence along the way.

Our clients are frequently too busy or too close to their businesses to do this work alone. They need someone objective who can help them to see their blindspots and challenge them to think differently.

We work at the strategic level of the organization but we help our clients to think through the tactics and plans they will need to execute to achieve sustainable business growth.

We partner with specialists to deliver a complete solution

Vision to Action has alliances with specialists in their fields who can provide expert advice on functional areas such as marketing, business development or talent acquisition. We also partners with companies who can provide specialist assessment tools as required.

We involve these specialists when it makes the best sense to do so. However we remain the primary point of contact for our clients and ensure all 3rd party service providers work within the agreed project framework.

Who we work with

Vision to Action’s expertise is in business growth and we have worked across many industries including technology, real estate, digital media, healthcare, consumer goods and financial services. We don’t discriminate!

Our current focus is on businesses that are between $10M to $50M in revenue or aiming to get to that level. Clients in these sorts of businesses are ready for change and seeking support to take them to the next level.

We have a special interest in social impact businesses or organizations that wish to embrace their social corporate responsibility.

Please Contact Us if you would like to learn more