“Would you tell me, please, which way I ought to go from here?” asks Alice
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where –” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
“– so long as I get somewhere,” Alice added as an explanation.
“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”
From “Alice’s Adventures in Wonderland”
- Lewis Carroll
he core focus of our services in visioning is to help our clients design an inspiring future state for their business that is congruent with their market, key strengths, personal values & needs. We are not talking about visions that sound like a marketing pitch. We are talking about visions that:
- Clearly articulate the purpose and values of the business;
- Paint a picture of what the business desires to become;
- Define the market in which the business operates and the personae & attributes of its customers;
- Articulates the unique selling proposition (USP) of the business and the basis for how it competes in the market;
- Provide long-term direction, focus and motivation for the staff and managers.
Creating a vision is not the same thing as dreaming. Dreams might contribute useful ideas but Vision to Action uses a robust, grounded and research driven approach which provides a clear structure to the visioning process. We want our clients to leave with a vision they can achieve and will be committed to.
We look at your industry, your market, the core competencies of your organization, your weaknesses & threats, your brand and service delivery and your staff and managers. We look at the entire context for your vision and we assess your current reality and what is holding you there. Sacred cows are eaten for lunch.
The process of developing a vision can be uncomfortable and mentally draining. That’s why very few businesses have them. But when you discover a business that has a clear and compelling vision, you can notice the difference. They tend to be more energized and authentic.
Sometimes developing a vision requires letting go or confronting something that is in getting in the way. Sometimes it requires digging deep. Vision to Action has the skills and empathy to counsel you through this process and we will stay with you until we discern that difference we’re looking for – that glimmer of recognition and excitement.
